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PPS. Cologne

Dierk Cyrus Heitzler

Key Account Manager

Castle tower, Dusseldorf

Tower covered in magenta

On 20 July 2016, the tower of the historical castle tower in Dusseldorf was radiating with an eye-catching magenta with the help of vertical vision, so the advertising message could already be seen from a far distance.

During the renovations, the tower served exceptionally as a giant advertising surface. Since the proceeds from the medium will go directly towards the restorations, the advertising was not only intended as an attention-grabber but was also helpful in contributing to the preservation of the historic building.

The 1350 m² net vinyl (B1-certified) was attached to the tower by our 6-man installation team. To protect the printed material from rough scaffolding and pipe work, additional wooden planks were placed vertically between the levels of the scaffolding; these also contributed to the desired effect. Although the final dimensions have not been shared at first and there were subsequent last-minute changes in design, the project was accomplished close to schedule and with no issues.

The campaign was accompanied by more than 8000 mega-lights in 86 cities as well as giant posters at the airports in Cologne/Bonn and Berlin Tegel. The many advertising efforts by Out-of-Home could be seen until the beginning of August.

PPS. Imaging services for this project