DUSTMANN STORE, DORTMUND
FASHION HOUSE IN A NEW LOOK
On 13 October 2018, the time had come: the Dustmann Store celebrated the completion of its refurbishment with a grand reopening. The aim of the modernisation work was to create a new shopping experience for visitors to the traditional fashion retailer. The result: a lifestyle store with an exceptional POS design. In addition to the new look of the store, the adjacent staff offices were revamped by Niggemeyer Bildproduktion.
As part of this project, the three-storey retail space in South Dortmund was equipped with a wide range of prints from Niggemeyer Bildproduktion. Around 150 m² of printed blueback soft wallpaper provided the backdrop for the innovative store design.
To make the new style of the store clear from the outside, the windows were fitted with large SlimFrames and red materials. In contrast, glass decoration film was applied to the glass walls of the staff offices as well as the information signs and doors of the fashion house. The logos of the individual fashion manufacturers were directly printed on aluminium dibond as well as wooden panels especially supplied by the client. Other highlights include the unique display window areas of the lifestyle store: in total, 19 large-format aluminium frames were made to measure for this purpose by Niggemeyer Bildproduktion. Thanks to the surrounding rubber piping, the high-quality fabric prints could be quickly and easily installed in clamping frames. Dustmann Store employees are thus able to conveniently change the motifs of the frames themselves in future.
The store concept created by Dula Stores was realised by Niggemeyer Bildproduktion in collaboration with the Schildertechnik company from Essen. From planning with the customer through to final installation in the store, the project was overseen from one provider by Bochum-based colleagues of PPS. Imaging Group.
We are delighted that not only the client but also the visitors of the stores are more than satisfied with the result and that our full commitment abled us to install all prints on time.