Hudson's Bay, Neatherland
SETTING THE SCENE PERFECTLY
The moment finally arrived: at the end of September 2017, Hudson’s Bay – the large Canadian retail chain – opened its doors in the Netherlands for the first time. Ten stores were opened in total. Over a production time of two months, the dutch subsidiary company of PPS. vertical vision supported the complete installation of all ten locations.
By fitting a range of textile prints in pop-up stores and installing graphic frames in store windows, vertical vision succeeded in setting the scene perfectly for the company.
The light boxes were equipped with LEDs. The textile prints were made from materials such as Shop Canvas, Lightflex, Shop Canvas BackBlack, vinyls and other special elements.
The logistics posed a particular challenge, as only very narrow time windows were available for delivery. However, our colleagues involved could overcome this difficulty thanks to their high level of flexibility. As a result of our customer’s fullest satisfaction, we were able to fit three additional neighbouring buildings with different pop-up stores. The stores were already furnished, but required suitable prints. Vertical vision fixed this in no time at all. We took great pleasure in assisting Hudson’s Bay and look forward to future campaigns together!