Panorama site, Berlin Tegel airport
Airport advertising goes XXL
Exceptional advertising for exceptional cars. In March 2013, PPS. Imaging created a 360° installation at Berlin Tegel airport for premium car brand Mercedes-Benz. Over a 2,000m² area, and divided across six 27 x 14 m motifs, the installation guaranteed optimum exposure, allowing Mercedes to target arriving and departing passengers (and of course their meeters and greeters) in the main terminal building.
The installation involved direct printing on Blockout PVC surfaces. PPS. Imaging Berlin was responsible for producing and putting together the advertising surfaces and for the installation of the oversized banner system.