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Sixt car hire, Stuttgart airport

See the stars

In April 2015, passengers at Stuttgart airport were invited to ‘see the stars'. This was the slogan under which Mercedes-Benz launched the OrangeArt edition of their CLA Shooting Brake model.

The car rental desks at Stuttgart airport were the venue for a multi-part vehicle presentation for client Sixt GmbH & Co.

The vehicle was place on a B1-certified chipboard podium with a 970 x 325 cm footprint and embedded star-shaped LEDs. On the platform there was also a double-sided lightbox measuring 250 x 150 x 30 cm. Towering over the lightbox and vehicle was a giant 3D plastic hand. As this could not be fastened to the ceiling, it was fixed to the steel support tubes of the lightbox. This was an installation you couldn’t miss!

See the Sixt campaign on Facebook.

PPS. Imaging services for this project