SIXT FACADE ADVERTISING, AIRPORT MUNICH
The Bavarian car hire company SIXT is known for its creative and humorous ad campaigns. The brand has a particularly well-known presence at airports and always manages to bring outrageous themes and implements them into the minds of travellers and visitors.
The campaign at the Munich Airport that was launched at the end of March 2017 provides another great eye-catching example. A very (!) long-necked giraffe stretching an almost never-ending 86 metres now adorns the airport. The advertisement is located on the glass façade at the Munich Airport Centre (MAC) between Terminals 1 and 2, covering 425 m² with a UV large format image. A B1 certified self-adhesive foil was used as the backing material. PPS. subsidiary vertical vision produced and mounted the project within the target timeframe of just 5 days.